■Sony Sees Lower LCD Prices...and New Features
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New featureslower pricesfor LCD flat screen TVs. Bloomberg Boot Camp, a report on todays technology. Sony became the number one seller of LCD TVs in 2006beating out the likes of Samsung and Sharp according to the NPD Group. Not an easy task given the cut throat competition. The good news for consumerson pricing isnt necessarily so good for manufacturers and retailers. And Sony Electronics President Stan Glasgow says prices will continue to fall this year. Theyre going to continue going down but not at the same rate they did last year. And this is very much a capacity and demand situation in terms of the fabs. From what we can estimate, and theres many research companies that check this, theres going to be less price erosion this year than last year. If it was 25 to 30 percent last year, itll be 20 percent this year. What Sony is doing to its new Bravia TV models this yearis adding modular connectionsso they will be able to use the new Bravia Internet Link, for instance. That will enable users to using their TV remoteconnect to streaming Internet videoas easily as they connect to a cable or satellite channelWere looking to give consumers an option in terms of getting content. We obviously have substantial content in Sony. At some point in time, were hopeful to use that content very proactively for the company. Sonys Stan Glasgow. Bloomberg Boot Camp, Im Fred Fishkin.
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